Vitamin C Serums – The Powerhouse for Every Skin Type

Photo by Alexander Grey on Unsplash In the vast landscape of skincare, few ingredients hold as much universal acclaim as vitamin C. Revered for its potent antioxidant properties and ability to brighten, tighten, and protect the skin, vitamin C serums have become a staple in beauty routines worldwide. From dry …

5 Predictions for Skincare Trends in 2024

As we step into the new year, skincare enthusiasts and beauty aficionados are eagerly anticipating the latest trends that will dominate the skincare landscape in 2024. With advancements in technology, a growing focus on sustainability, and an increased awareness of the importance of self-care, the skincare industry is poised for …

The Science Behind Serums: How Do They Really Work?

Photo by KoolShooters   In the world of skincare, serums have gained immense popularity over the years. These lightweight, fast-absorbing liquids have become a staple in many beauty routines, promising to address a wide range of skin concerns, from fine lines and wrinkles to uneven tone and texture. But have you …

Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Dermalogica Renew and Recharge Gift Set

If you’re a regular shopper with pure beauty you’ll know that we love to treat our customers two lots of wonderful parks and free gifts. Latest gift with purchase is the dermalogica renew and recharge kit which contains 5 products worth £40. if you’re feeling particularly benevolent this would also …